For Immediate Release:
April 13, 2010

60 bands and hundreds of music industry professionals will bring a big economic lift to Kelowna October 21 – 24, 2010 – BreakOut West.

Break Out West 2010 Press Conference: 11:30 am, Wednesday, April 21, 2010, Rotary Center for the Arts Atrium.

(Kelowna) The Western Canadian Music Alliance is pleased to announce the dates for Break Out West 2010 in Kelowna. Formerly known as The Western Canadian Music Awards weekend, the newly named Break Out West will maintain and build on all of the elements and events that have made the past seven years such an overwhelming success, including:

· A re-envisioned conference focusing on current industry trends and one-on-one experiences.
· A two showcase per band festival maximizing our artists’ exposure and opportunity. The festival is still accepting applications but with only 60 spaces available and submissions deadline is Friday April 30, 2010 at 11:00 p.m. Musicians are encouraged to submit applications now.
· The Industry Awards Brunch and of course the Western Canadian Music Awards themselves, celebrating another year of excellence.

From Thursday, Oct. 21 to Sunday, Oct. 24 Kelowna’s downtown core and Cultural District will be teaming with music and creative energy. Each night there will be music, showcasing musicians from Western Canada in the multi-genre music festival and coming to a close in a celebration at the Kelowna Community Theatre on Sunday. Festival performances are open to the public – more information about tickets will be available by September 10, 2010.

There will be several daytime music events on Saturday and Sunday showcasing specific genres, including country, alternative rock, urban, pop, indie, roots  and classical music.

“I’m excited about bringing the BreakOut West and the Western Canadian Music Awards to the beautiful City of Kelowna!  The local business community, arts groups, and venue owners have already shown their enthusiasm for having these events happen in their backyard, and what a backyard it is!.” –Rick Fenton, Executive Director.

The City of Kelowna has already supported the event with a contribution of $40,000, representing 30% of local sponsorship target. There are still sponsorship opportunities available with more information and details to be released.

More Info @ http://www.westerncanadianmusicawards.ca/
Media Inquiries @ quinn@breakoutwest.ca <mailto:quinn@breakoutwest.ca> 250-718-3999
Publicist– Ken Beatie at Killbeat Music: media@killbeatmusic.com